You're drowning in the doing.
Founders of B2B service businesses, am I right?
You're marketing because you feel you should.
Chasing opportunities because they might lead somewhere.
Trying to keep everything moving while quietly wondering what will actually make a difference.
I help founder-led B2B businesses (£1m–£5m) turn that chaotic, reactive growth into a clear commercial direction.
Let's work out what really matters, where the real opportunity is, and exactly what to focus on next.
Let’s see what’s actually going on.
As a founder you’re likely stuck in the weeds every day.
I get inside the business with you and ask the questions you haven't had time or headspace to ask. I look at what's working, what's getting in the way, where the real opportunities are, and what your clients actually value you for.
Then we connect the dots between you, the business, and the people you want to work with.
What you stand for becomes a filter for which opportunities are worth pursuing.
Not values as a fluffy website statement.
Values as a practical tool for saying an easy yes and a firm no to the opportunities coming at you.
Then we work out what matters, what doesn't, and exactly what happens next.
I start with you.
Then we look at the business.
Then your clients.
The I / We / They diagnosis
I — You
What you value. What you want from the business. What you're trying to build and why.
We — The business
What's actually happening. What's working? What's getting in the way. Where the opportunities and gaps are.
They — Your client /audience
Who you work with. Who you really want to work with. What they care about. What they need to hear.
Then we connect the three.
Sometimes what starts out looking like a problem with your marketing actually is a business problem.
Thats usually where things get interesting.
Insight to Action
A strategic diagnosis for B2B founders who want clarity on where the business should focus next.
By the end, you'll know what's worth pursuing, what to say no to, and exactly what happens in the next 90 days.
Proof from the studio
17six.
Two websites. A competitive advantage from years of great work for Deloitte, HSBC and FormulaE — but invisible marketing.
The Yard.
A third space for working, moving and belonging. unfiltered.
Built from the ground up, real time shown.
The Partnership
Need someone in the boat with you?
Some founders don't need another agency.
They need someone alongside them who can see the bigger picture, challenge the thinking and keep the important things moving forwards.
I'm Laura.
I've spent most of my career in marketing — at EY, Deloitte and now building businesses of my own.
I've never been particularly interested in marketing for the sake of it.
I'm interested in people. What they actually want. What's getting in the way and why. And what happens when you stop doing what you think you should do and start doing what actually makes sense, for you.
That's how I work with founders too.
Curious. Direct. Commercial. Human (most importantly!).